5 Ideas for Marketing Your Dental Practice Like a Pro

You may be a pro at giving patients beautiful smiles, but when
it comes to marketing your business I bet you have your doubts. As
a dental practice owner you can’t afford to have those, which is
why you’ll find these marketing ideas a great way to supercharge
your strategy. And before you wave it off, let’s be clear: your
practice is your business so it’s important that you give it some
tender loving care (aka marketing) to grow it.

Create a Brand, Not a Practice

One of the most important things that dental practice owners
forget is that, not everyone is interested in using your service
initially. You have to dress up to impress, and in business that
means branding.

A brand according to the American Marketing Association is, “a
name, term, design, symbol, or any other feature that identifies
one seller’s good or service as distinct from those of other
sellers.”

Creating a brand will help distinguish your practice from your
competitors. Brand building can start as simply with getting a logo design, and can go
as complex as branding your office décor, billboards, signage,
brand identity, apparel, and more. The idea is to psychologically
train your patients to associate your service quality with visual
stimulation. Wherever they see the colors, symbol, or mark,
they’ll immediately recognize your brand.

Build Fan-Following Not Clients

When you’re so focused on securing clients, you often only see
how much revenue you’re generating. That is good business sense.
But when you concentrate on wowing your customers, chances are, you
make great impressions on them, enough to keep them gushing about
you all day, week, or month long. I know I do when I visit a great
dentist!

The next time you treat a patient, make the effort of being a
bit more friendly; pay attention to their preferences; play along
with their pain points (literally); and there’s no harm adding
some wackiness to the process. After all you want them to remember
you, and create a fan out of them. Their word of mouth will pay off
long after their visit. This leads us to our next point.

Focus on Quality, Not Quantity

What is dentistry about if not skilled service? According to

D. Scott Trettenero, while every dentist tries their utmost to
give quality service, all dentists are not the same, and likewise
their services. From the perspective of patients, quality means
these four factors: empathy, responsiveness, reliability, and
capability.

Take time to review your practice’s process right from when a
potential patient calls for an appointment to the point when they
have completed treatment and left your office. Where can you
improve? What can be minimized to deliver faster service? What to
add to better the service? Focus on processes that would improve
quality.

business-close-up-commerce-266176

Be Tech Savvy, Not Tech Addicted

We understand that as a dentist you have to keep up with your
profession by attending numerous workshops and conferences, as well
as attaining certifications. But while all those pertain to your
skills as a dentist, you have to also be tech savvy in the business
sense.

Get online. The world today operates online, and offers plenty
of opportunities that you’d find extremely useful to be tech
savvy. Some of the ways that you could use technology for your
business includes setting up a website about your dental practice
as described here:

Business Directories – List your dental
practice in directories like Yellow Pages, Vitals, Wellness, and
Zocdoc so that potential customers can easily locate you when they
are looking for a dentist. Be sure to give complete contact
information.

Review Sites – Reviews help give your
potential patients an unbiased view of your service, and most help
ranking for your website, too. Try to get five star reviews on
sites like Yelp, Trustpilot, and Better Business Bureau, etc.

Social Media – This one you may have used for
friends and family before but it’s time to give some serious
thoughts about building your personal brand through social media.
Build a community, be responsive, and be there for your past and
potential patients.

e-Newsletter – How do you show your expertise
to Millennials and young adults who are always glued to their
phones? Shoot an e-newsletter to your existing clients to tell them
about your new and improved services, and while you’re at it,
there’s no harm requesting that they share in their circles.

Dental Apps – If there is a service in this
world, there is an app for it. If you’re not convinced then the
reasons
listed here will.

Communicate, Not Sell 

In the end, I would like to advise dental practice owners to
communicate, not sell. When you start selling, you are
concentrating on what YOU will gain out of it. When you communicate
you will focus more on what you can give to benefit your patients,
and that’s what would interest THEM. If you’re too busy, then
create channels of communication and make yourself reachable.
Remember, the nearer the patients are to you, the more comfortable
they will be in reaching out when they’re in need of your
service.

http://bit.ly/2QQgcCl

from General Dentist Hammond, Louisiana http://bit.ly/2FHSwyl



from Orthodontist WordPress http://bit.ly/2T11Ot4

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