CREST Selects Dr. Natalie Archer as Spokesperson

Crest Canada, the toothpaste company, picked Toronto dentist Dr
Natalie Archer to speak on their behalf in a Buchanon Group
Medifacts infomercial promoting their Pro Health toothpaste.

In this Crest Canada sponsored Medifacts clip, Dr. Natalie
Archer DDS plays herself, a real life dentist in Toronto, as she
breaks down the benefits of incorporating Pro-Health toothpaste
with stannous flouride into your oral healthcare routine. Stannous
fluoride is a well known anti-bacterial agent that’s clinically
proven to protect against gingivitis, plaque and tooth sensitivity,
while still providing the trusted cavity protection you expect from
Crest toothpaste.  Stannous (from Latin stannum, ‘tin’)
flouride is a chemical compound with the formula SnF2.
stanous flouride in toothpaste

Buchanon Group, makers of ‘Brand Power’, ‘MediFacts’ and
‘InfoTalk’ are leading producers of infomercials in Canada and
around the world.  .

Buchanon’s 2014 Aspirin Medifacts Video Went Viral

Buchanon’s Medifacts video series has been around for a decade
or more now.  Their most famous video was shot in late 2014 when
the ASPIRIN 81mg brand from Bayer received approval from Health
Canada to claim it may help save a life in the event of a heart
attack.  The approved claim was, “If you think you’re having a
heart attack, call 9-1-1 and chew 2 ASPIRIN 81mg”. So they made a
Medifacts video to tell the nation. And it worked.

In the following two years, consumer testimonials were received
thanking the brand for sharing this message and for helping to save
the life of loved ones. Consumers also relayed that when paramedics
arrived on scene, they often asked if the patient had taken
ASPIRIN.

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CREST Selects Dr. Natalie Archer as Spokesperson appeared first
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